The Lowell Area Chamber of Commerce unveils new brand and slogan

The Lowell Area Chamber of Commerce is proud to announce the launch of its new brand and community-wide marketing slogan, “Your Story Starts Here,” a fresh and forward-thinking statement designed to showcase Lowell as a dynamic community, where opportunity and adventure meet. 

The rebranding effort comes after more than a year of collaboration, research, and community input. The new slogan reflects Lowell's mission to attract people to live, work, and play in the area, emphasizing that every person and business has a story to tell - and Lowell is the perfect place for that story to unfold. 

“Our new slogan, ‘Your Story Starts Here,’ is an invitation to dream big and discover all that Lowell has to offer,” said Shannon Kennedy, executive director of the Lowell Area Chamber of Commerce. “We wanted to create a brand identity that inspires both residents and visitors to see themselves thriving in our vibrant community.” 

The rebranding process was guided by the Chamber’s Brand Refresh Committee, whose members brought valuable insights and perspectives to the initiative: Courtney Alman, Litehouse, Inc.; Kurt Lardie, Kent District Library; Beryl Bartkus, Ability Weavers; Cliff Yankovich, Chimera Design; Lisa Pape, Lowell Light and Power and Ryan Hesche, Greenridge Realty.

The Chamber worked with Enclave Communications, an external agency that supported the research, discovery, and creative process. Juan Fernandez, chief growth officer at Enclave, shared his thoughts on the experience, “Getting to know the Lowell community at a much deeper level throughout this process has been an extraordinary experience,” said Fernandez. “The new slogan reflects the hundreds of hours we spent talking to community members, identifying the vision they hold for Lowell’s future, and recognizing its historical essence.”
In addition to the slogan, the new brand emphasizes the Lowell area’s unique blend of modern features and small-town warmth. This initiative highlights key values such as community spirit, business collaboration, and a rich local culture.
“While ‘Your Story Starts Here’ focuses on the future, we also honor our roots and the sense of connection that makes Lowell special,” added Kennedy. “It’s about creating a space where everyone can find opportunities to grow their stories - whether that’s starting a business, raising a family, or embarking on a new adventure.” 

The Chamber’s brand unveiling follows a comprehensive rebranding process that included logo design, slogan development, and visual storytelling. Working in collaboration with Ozone Films and Pheonix Design Studio, the rebranding video and logo were presented to the community at this year’s Lowell Community Expo, where attendees got an early glimpse of the Chamber’s new identity. Feedback has already been overwhelmingly positive, with local business owners and residents praising the initiative’s focus on fostering connection and opportunity. 

Moving forward, the Chamber will integrate the new brand across all marketing and communication platforms, including events, digital channels, and community outreach efforts. 

For more information about the new brand or to learn how you can become part of the Lowell story, please visit discoverlowell.org or contact the Lowell Area Chamber of Commerce at 616-897-9161 or info@lowellchamber.org. 

About the Lowell Area Chamber of Commerce 

The Lowell Area Chamber of Commerce is dedicated to promoting the commercial and community well-being of the Lowell area. Through strategic partnerships, events, and initiatives, the Chamber aims to foster growth and harmony between businesses and residents, making Lowell a desirable place to live, work, and invest.